Tag: selling a home

Home Staging Tips: Sell Faster and Maximize Profit

Selling a home can be a thrilling yet challenging experience. One proven strategy to attract more buyers and secure top-dollar offers is home staging. By creating a welcoming and visually appealing space, you can highlight your property’s best features and make it irresistible to potential buyers. In this blog, we’ll share practical home staging tips to help you sell faster and maximize your profit.

Why Home Staging Matters

Home staging goes beyond cleaning and decluttering; it’s about showcasing a lifestyle. According to the National Association of Realtors (NAR), staged homes sell 73% faster than non-staged homes and often for a higher price. By helping buyers envision themselves in the space, you increase the emotional connection, which can lead to quicker and more competitive offers.

Beautiful staged kitchen room in a modern house with granite countertops and antique finished cabinets.

Declutter and Depersonalize

The first step in home staging is creating a clean slate for buyers. Clutter can make even spacious homes feel cramped and uninviting. Follow these tips:

  • Remove personal items: Store family photos, memorabilia, and anything that could distract buyers.
  • Organize storage spaces: Neatly arrange closets, cabinets, and pantries to showcase ample storage.
  • Limit furniture: Keep only essential pieces to make rooms appear larger and more functional.

A clutter-free home feels bigger, brighter, and more attractive to buyers.

Enhance Curb Appeal

First impressions matter, and your home’s exterior sets the tone for buyer expectations. Enhance curb appeal with these simple steps:

  • Freshen up landscaping: Mow the lawn, trim bushes, and plant seasonal flowers.
  • Clean and repair: Power wash the driveway, clean windows, and fix any visible damage.
  • Add inviting touches: Place a new doormat, update house numbers, or hang a wreath on the door.

A polished exterior entices buyers to explore what’s inside.

Optimize Lighting

Lighting plays a crucial role in how buyers perceive your home. Bright, well-lit spaces feel warm and inviting. Consider these lighting tips:

Modern home lighting with black ceiling beams.

  • Maximize natural light: Open curtains, clean windows, and use sheer coverings to let sunlight in.
  • Layer lighting: Combine overhead lights, floor lamps, and table lamps for a balanced look.
  • Update fixtures: Replace outdated or mismatched lighting fixtures for a modern feel.

Proper lighting can make your home feel more spacious and cheerful.

Highlight Key Rooms

Focus your staging efforts on the rooms that matter most to buyers: the living room, kitchen, and primary bedroom. Here’s how:

new home has been staged and is ready for sale

  • Living Room: Arrange furniture to create a conversational flow and add cozy elements like throw pillows and blankets.
  • Kitchen: Clear countertops, add a bowl of fresh fruit, and update hardware for a polished appearance.
  • Primary Bedroom: Use neutral bedding, add bedside lamps, and keep the space tidy and serene.

These spaces have the most emotional impact on buyers, so make them shine.

Use Neutral Colors and Decor

Neutral tones appeal to the widest range of buyers. Stick to a palette of whites, grays, and beiges to create a clean and modern aesthetic. Incorporate subtle pops of color with accessories like pillows, rugs, or artwork to add personality without overwhelming the space.

Don’t Forget the Finishing Touches

The final details can leave a lasting impression. Try these finishing touches:

  • Add fresh flowers: Place vases of fresh blooms in key areas for a touch of elegance.
  • Use pleasant scents: Light candles or use subtle air fresheners to create an inviting aroma.
  • Set the table: Arrange a simple dining table setting to help buyers envision hosting in the space.

Attention to detail can elevate your staging efforts and wow potential buyers.

Conclusion

Home staging is a powerful tool to help you sell your home faster and at a higher price. By decluttering, enhancing curb appeal, optimizing lighting, and focusing on key spaces, you can create a memorable experience for buyers. Remember, the goal is to help them envision your home as their future home. With these tips in mind, you’ll be well on your way to a successful sale.

The Ultimate Guide to Selling Your Home Quickly

Selling your home can be a daunting task, but with the right approach, you can expedite the process and secure a great deal. Whether you’re moving for work, upsizing, downsizing, or just ready for a change, this guide will help you navigate the real estate market efficiently and effectively.

Prepare Your Home for Sale

First impressions are everything in real estate. Before listing your home, take some time to prepare it for potential buyers. Start by decluttering and depersonalizing your space. Remove personal items and clutter from your home. Buyers want to envision themselves living in the space, and that’s hard to do with your family photos and knick-knacks everywhere. Consider renting a storage unit to keep your personal items during the selling process.

House for sale. Buying and selling real estate. Sell housing. Search for options. Property appraisal. Attractive prices. Investing in a rental business. Affordable housing. Secondary realty market.

Next, make necessary repairs. Fix any obvious issues like leaky faucets, cracked tiles, or broken windows. Small repairs can significantly impact a buyer’s perception of your home. A well-maintained property suggests that it’s been well cared for overall. Staging your home can also make it more appealing to buyers. Arrange furniture to showcase the space and highlight your home’s best features. You might even consider hiring a professional stager to maximize your home’s potential.

 

Set the Right Price

Pricing your home correctly is crucial for a quick sale. An overpriced home can sit on the market for months, while a competitively priced home can attract multiple offers. Start by researching the market. Look at similar homes in your area to get an idea of what your home is worth. Websites like Zillow and Realtor.com offer insights into recent sales and current listings. Additionally, consider hiring a professional appraiser. They can provide an unbiased estimate of your home’s value, helping you set a competitive price.

Market Your Home Effectively

Getting the word out about your home is essential. Effective marketing can draw in buyers quickly. Use high-quality photos and videos to make your listing stand out. In today’s digital age, buyers often start their search online. High-quality photos and videos can make your listing more appealing. If possible, hire a professional photographer who specializes in real estate. Craft a compelling listing description that highlights the best features of your home. Mention recent upgrades, unique architectural features, and anything else that sets your home apart from the competition.

Top view of digital tablet with financial year overview on screen. Businessman analyzing investment charts with digital tablet on wooden desk at office. positive stock market trend.

Leverage social media to share your listing on platforms like Facebook, Instagram, and Twitter. You never know who might see it and share it with someone looking to buy a home. Use relevant hashtags to increase your reach.

Be Flexible with Showings

Making your home available for showings at a moment’s notice can be inconvenient, but it can also help you sell your home faster. Be prepared to leave your home at a moment’s notice to accommodate potential buyers’ schedules. The more flexible you are with showings, the more opportunities you create for potential buyers to view your home.

Work with a Real Estate Agent

real estate agent

While it’s possible to sell your home on your own, working with a real estate agent can simplify the process. An experienced agent brings market knowledge, negotiation skills, and a network of potential buyers. Choose the right agent by interviewing multiple agents to find one who understands your needs and has a proven track record of selling homes quickly. Ask for references and check online reviews. A good real estate agent will handle the marketing, showings, and negotiations, making the selling process much smoother for you. They can also provide valuable advice on pricing and staging.

 

Be Prepared to Negotiate

Buyers will likely want to negotiate the price. Be prepared for this and decide in advance how much you’re willing to compromise. Having a clear minimum price in mind can make negotiations less stressful. Consider offering incentives like paying for the buyer’s closing costs or including high-end appliances to make your home more attractive. These perks can sometimes be the deciding factor for a buyer.

Conclusion

Selling your home quickly requires preparation, effective marketing, and a willingness to be flexible. By following these tips, you can make the process smoother and more successful. Remember, the key is to create a welcoming environment that appeals to buyers and to price your home competitively. 

Be proactive: head off problems in the home sale before they happen

Too many home sellers feel that their listing agent is responsible for everything that comes after signing the listing agreement. Nothing could be further from the truth.

The homeowner is an active participant in many aspects of the sales process, from settling on the listing price to preparing the home for the market and being flexible when buyers’ agents request a tour.

While the 2019 real estate market will not likely be moving at the warp speed of last year and the year before, it’s still a prime time to sell a home so expect lots of activity when you list your home.

Then is not the time to prepare – that time is right now. Taking certain steps right now ensures smooth sailing through the entire process.

“If you’re proactive, you focus on preparing. If you’re reactive, you end up focusing on repairing,” according to American author John C. Maxwell. And, we agree.

Clear up clouds on the home’s title

When the buyer opens escrow, his or her lender will want a thorough examination of the home’s “title.” It’s a word you’ll hear frequently during that period of the transaction and it refers, simply, to the party or parties who have legal ownership and the right to use a piece of property.

The title examiner may find a problem with the home’s title. For example: Joan passed away, leaving the home to her three children. They put the home up for sale and instantly got an offer.

Then, the title examiner found a lien against the property. Joan had fallen behind in her payments, and the lender had been threatening to foreclose. Her kids had been working with the lender and were granted 90 days to sell the home.

Since the home was under contract to the new buyer, and the escrow company had instructions to pay the lender the past-due amount (plus fees, naturally) the lender agreed to release the lien and the transaction proceeded.

But, all of this took time, as you can imagine. You’ll find a list of other common title defects (also known as “clouds on the title”) online at First American Title.

A brilliant proactive step to take, if you suspect there may be a cloud on the title, is to order a title search before listing the home. We’re happy to help you do this.

Consider a pre-sale home inspection

When we live in a home for some time we naturally assume we know about all of its problems. Wrong.

We often see homeowners who are caught completely by surprise when the home inspector’s report turns up problems.

Depending on the scope of the problems, the deal can end up significantly delayed or even derailed.

Knowing all of the home’s problems prepares you for what is to come. And, should you decide not to make the repairs, it can help you more appropriately price the home for its condition.

Make the repairs that lenders/insurers commonly demand

If your buyer is using an FHA- or VA-backed mortgage, the lender may require certain repairs before agreeing to lend money to the buyer.

Typically, the lender will take issue with any problems dealing with the health and safety of the home’s occupants.

Some problems that don’t meet the FHA’s “minimum property standards” include:

  • Debris in the home’s crawl space
  • Lack of a fire door between the home and the garage
  • Missing handrails on stairways and decks
  • Cracked glass in windows
  • Minor plumbing problems (such as dripping faucets)
  • Ratty floor finishes or coverings (worn flooring, badly soiled carpeting)
  • Evidence of previous termite or other wood-destroying pest damage if there is no evidence of previous repair work
  • Worn countertops

This is only a partial list but it gives you an idea of some of the repairs the lender may require, depending on the buyer’s loan program.

The buyer’s homeowner insurance company may stick its nose into the deal as well, demanding that certain repairs be made or it won’t insure the buyer

Plan on making these repairs before listing the home for sale to avoid holding up the transaction.

Sure, it sounds like a lot of work, but being proactive saves you time and helps you make more money on the sale of your home.

Questions? We are happy to help.

3 Reasons your Home isn’t Selling

A home languishing on the real estate market is one of life’s more frustrating ordeals. Especially if you’ve owned the home for some time, there’s that emotional attachment that tells you, “Hey, this is an incredible house. It should sell really fast!”

If you’re under contract on another home or if you need to relocate there is also the need for speed.

There is no reason, at least not in the current market, that a home in good condition and in a desirable area shouldn’t sell. Homebuyers are clamoring for these homes.

There are several common reasons that homes don’t sell and one of these may just be the solution to your problem.

1. The home is overpriced

The most common reason a home sits on the market is because it’s overpriced. Asking too much for the home could be a result of you ignoring your real estate agent’s pricing advice,  an error on the part of your real estate agent or because the market corrected and your agent didn’t notice.

Regardless of the reason why, you’ll need to drop your price, as soon as possible, to renew interest in it and get it sold.

In a nutshell, homes sell for what buyers are willing to pay, not what sellers hope to get. The only way to know what a buyer is willing to pay for a home like yours is to check the sale prices (not the asking price of active listings) of homes similar to yours.

If it’s less than what you’re currently asking, I urge you to drop the price. The price reduction may just be the key to getting more buyers through the front door and, thus, to the home selling. 

2. Your home needs work

We’ve noticed that the homes that sell the fastest are priced right and they’re in good condition. What do I mean by “good?” They have curb appeal – the exterior reflects pride of ownership, not necessarily opulence. The trim is painted, the siding is in good condition and the landscaping is tidy.

Inside, the paint is fresh, the carpets clean and the house is neat. The buyer has the impression that he or she can move right in and not have to work to make the home livable.

Because we tend to be “married” to our homes and don’t notice their flaws, the ideal way to get feedback on its condition is for your agent to solicit it from the buyers’ agents who’ve brought their clients to the home.

If your agent isn’t doing this, he or she is doing you a disservice. Ask your agent to do the follow-up – you are, after all, paying him or her. Which leads us to reason number 3 that your home isn’t selling.

3. You have a lousy real estate agent

Your real estate agent’s primary job is to market your home. If it’s priced right and in good condition, the next biggest reason it’s not selling is because you have an agent who is failing at the marketing game.

Get together with your agent and find out what is being done to market the home. If the only marketing that’s been done is a sign in the front yard and an MLS listing and, perhaps, a blurb on the freebie websites, consider finding another agent.

It’s a lesson many homeowners learn the hard way: Never hire an agent that doesn’t consistently make enough money to offer a powerful marketing plan. It’s the essence of what you’re paying for and you should demand the service you deserve.

If you follow numbers one and two, above, and you are convinced your agent is doing a stellar job, ask yourself if you’re flexible enough in showing the home.

We know from our own listing clients that the worst part of selling the home is having to keep it in model-home condition despite life continuing to happen – kids, pets, guests and all of that.

Buyers work too, and often the only time they have to look at homes is in the evening or on weekends. Accommodating last-minute requests to see the home earns bonus points (at least with us!) and gets you even closer to selling the home.

Even in the hottest sellers’ markets there are slow periods, so if you’ve done all you can to ensure that your home is competitive, relax and give it more time.

The 3 Most Common Home Pricing Mistakes

Have you ever lived in a neighborhood where one of the homes for sale seems to sit for an especially long time with fewer and fewer people viewing it?

It’s a nice enough home, right? Lots of curb appeal and you’ve seen the interior and it’s delightful.

So, why isn’t it selling?

In a word?

Overpriced

Even worse, if it was originally overpriced and has experienced a series of price reductions, the home is stigmatized.

What this means is that homebuyers think that there is something wrong with the home and most of them won’t even bother to look at it.

So, if you’re considering selling your home and want to “experiment” with pricing, beware of these 3 common home pricing mistakes.

1. Pricing too high out of the gate

It’s common knowledge in the real estate industry that overpriced homes take longer to sell.

Now, don’t take that to mean that eventually you’ll get your price, because if you’re overpriced, you won’t

In fact, plan on making 5 percent less than your listing price if the home sits on the market for two months with no offers.

At today’s national average home price, 5 percent represents more than $14,000. Unless you overpriced the house by that much, that’s a loss that has to hurt.

But, this is even worse

According to a March 2012 study performed by MIT’s Center for eBusiness, homes that remained on the market substantially longer than average suffered a $32,000 reduction in the eventual sales price.

If this isn’t enough to show you the importance of pricing the home appropriately when it goes on the market, I don’t know what is.

The first lesson in pricing real estate is, that to realize the most money you can from the sale of your home, price it right.

2. Relying on online home price estimates

Admit it, you’ve checked your home’s Zestimate at Zillow.com, right?

Unfortunately, many homeowners do just that and don’t understand that there is simply no way anyone can make an accurate estimate of market value without having seen the home.

Furthermore, since sites such as this don’t have access to all of the MLS listings and, most significantly, the sold listings (which is what market value is based on), their algorithm is faulty.

The company admits that their “median error rate” is about 8 percent, according to Kenneth R. Harney in the L.A. Times.

Harney goes on to remind us that 8 percent is the national error rate and, because all real estate is local, the rate varies by region. “In Somerset County, Md., the rate is an astounding 42%,” he continues.

Never rely on a website’s estimate of your home’s value

The only way to truly know how much your home is worth is to have it professionally appraised. The second best way is to ask a real estate agent to compile a comparative market analysis (CMA).

Since agents use many of the same techniques as appraisers, they typically match or come quite close to the appraised value of a home. 

3. Basing your price on your neighbor’s asking price

When you consider putting your house on the market, it’s only natural to want to know what your neighbors are asking for their homes.

Keep in mind, however, that this figure represents what your neighbor hopes to get for his or her home, not its actual market value.

The true market value of a home is based on what buyers actually paid for nearby homes, similar to yours.

I like to think of list price as “fantasyland” and sales price as reality

To that end, I try to dissuade my home-selling clients from basing the price of their home on some pie-in-the-sky figure that may not reflect reality.

Determining the value of a home includes far more than checking sales prices. I am happy to show you – at no obligation — what I do to determine the current value of homes and to provide you, free of charge, an analysis of your home’s value. Call me any time.

2 Important Forms You’ll Need To Sign When You Sell Your Home

 

 

Like practitioners in any profession, real estate agents and brokers have a unique vocabulary, they usher their clients through a distinct process and provide industry-exclusive legal paperwork.

Because agents and brokers use the latter, daily, they are so familiar with it that many tend to forget that their clients are not. None of us want to appear clueless, so many real estate consumers keep quiet and don’t ask questions about things they don’t understand.

Today we’ve decided to fix that by introducing you to two of the most important forms that your listing agent will ask you to sign.

Agency Disclosure

The first thing to understand about “agency” is that it is a legal term that applies to a relationship in which one party is representing another in dealings with a third party.

When selling your home, your real estate agent is his or her broker’s agent – representing the broker in her dealings with you.

Your real estate agent will then represent you in your dealings with buyers. Confusing? Yes, a bit.

Think of the real estate agent as the middle-man or woman, standing in for the person who holds the broker’s license when dealing with you and representing you when dealing with the buyer.

One of the first forms you’ll be asked to sign (if not the first) is an agency disclosure.

It is “a written explanation, to be signed by a prospective buyer or seller, explaining to the client the role that the broker plays in the transaction,” according to “Barron’s Dictionary of Real Estate Terms.”

The disclosure form explains the various types of agency relationships in effect in your state.

The most common relationships are single agency (the broker represents only one party in the transaction), designated agency (when the buyer and seller are represented by two agents from the same brokerage) and dual agency (when one agent represents both the seller and the buyer, illegal in eight states).

The agency disclosure form is not a contract. When you sign it, you are merely acknowledging that the broker has disclosed the agency relationship.

Listing Agreement or Contract

This is typically the second form you’ll sign and it gives the broker and her agents the right to offer the home for sale. The listing agreement must contain the following if the broker is a member of the National Association of Realtors:

  • The price at which the home will be offered for sale.
  • A beginning and ending date.
  • The amount of broker compensation and the terms and conditions under which it will be paid.
  • Authorization for the broker to cooperate with other brokers and how the broker that brings in the buyer will be compensated.
  • Authorization for your broker to either reveal or not reveal the existence of previous offers.

Other items you may find in the purchase agreement include:

  • Authorization for the broker to install a sign and lockbox.
  • Items the seller wants excluded from and included in the sale.
  • Seller’s warranty that he or she owns the home and that there is no pending notice of default.
  • Authorization for the broker to advertise the home in the Multiple Listing Service database and/or online.

The listing agreement is a contract, so read and understand everything in it before signing.

 Another important piece of paperwork you’ll be asked to sign is the homeowner’s disclosure, which we’re happy to explain to you.

Selling your home is a paperwork-intensive undertaking, but nothing compares to the stack of papers you’ll be required to sign at closing. But, that’s a subject for another post.